Introducing a Trusted Partner by a New Name

IQ-EQ, a leading global provider of trust, fund, and real estate services, faced the challenge of promoting their new identity post-rebrand. IQ-EQ partnered with us to successfully re-establish their market position and expand awareness across key regions.

Our strategic digital initiatives were crucial in enhancing their market presence and driving brand awareness and significant growth across key global regions.

Expertise Applied

Digital Marketing Search Engine Optimisation Google Ads & PPC Data & Analytics Social Media Marketing

Display Advertising Digital Strategy Benchmarking Content Strategy Copywriting

Key Achievements

+150%increase in leads

+245%visibility increase

+25% Organic users globally

The Challenge

Following its rebrand, IQ-EQ grappled with promoting its new identity during the pandemic, which disrupted traditional business interactions. This necessitated an enhanced digital presence to effectively communicate their expanded services and maintain competitiveness in the evolving global market.

The Solution

We set out to develop and execute a new digital strategy to highlight core and new services, supporting expansion into new markets, especially in North America, Europe, and Asia. Enhance the firm’s visibility and refine its messaging through strategic content creation.

We created a clear digital strategy and crafted engaging brand and communications collateral, leveraging our deep understanding of IQ-EQ’s offerings. Targeting core channels like LinkedIn and Google, we tailored content to diverse audience profiles, ensuring ongoing optimisation and analysis for continuous improvement.